Milestones VER 3.0™ - Strategic Goal Training and Planning Program

For an overview of this innovative strategic planning program, view the Milestones 3.0™ Brochure

Milestones 3.0 has made hundreds of organizations of all kinds from coast to coast more successful. How does it do it?

• Draws on the wisdom of the leadership team to develop a clear destination.
• Uses analysis of the organization and its environment as a foundation for strategy.
• Defines clearly the business the organization is to be in and what it will be like in the future.
• Establishes the key parameters of a marketing strategy: the targets, the message, the media, the position.
• Creates a series of strategic priorities and a champion to provide leadership for each.
• Schedules meetings to review the strategy, celebrate success and get back on track.

When the group has completed the program they will have made the following decisions:

• Strategic Advantages & Disadvantages based on a comprehensive assessment of the organization and its environment,
• Central Values and Mission of the organization,
• A Vision of the firm, outlining its features, five + years in the future,
• Overall Strategy for the enterprise supported by long-term Performance Targets,
• Comprehensive Market Strategy identifying key existing and new market groups along with current new products (goods & services) to be offered to them,
• Organization Development Strategy delineating the process & systems that will be improved for strategic success,
• Strategic Priority Goals and Champions to lead the organization to success,
• Success Plans to map out the achievement of every priority goal,
• Plan to communicate the Strategy to key stakeholders of the organization,
• Selection of a ‘Champion of Champions’ to lead the leaders to success,
• Strategy Action Plans for building and maintaining momentum,
• Strategy Review Meetings scheduled for the upcoming year to celebrate successes and correct missteps,
• Periodic Success Reports to create accountability and help everyone be even more successful.

• The recognition of the conjunction of the organization’s key strengths with its key opportunities and of the overlap between its key weaknesses with key threats.
• Values: Statements of the underlying principles that direct the organization’s behaviour in its dealings with customer, employees and other stakeholders.
• Mission: A single statement describing the ‘business’ that the organization is in. It has elements of the current purpose the organization fulfills for society and of the purpose it will fulfill in the future. It acts as an affirmation for the organization.
• Vision: A description key features of the organization in the future.
• Strategy: A statement of what the organization will become in the future and of the organizational performance targets that will come about so that the strategy will be achieved.
• Market Strategy: A description of the key future client groups of the organization and the products (goods & services) that will be offered to them.
• Organizational Development Strategy: The processes and systems within the organization that are identified for change, in order for the strategy to unfold. They are based on an understanding of their importance to the success of the strategy.
• Priority Goals & Champions: Statements of specific measurable results that will be achieved on the short run; usually the upcoming year. Each strategic goals is assigned a ‘Champion’ whom is charged with providing the leadership to make it come about.
• Strategy Communication Plan: A description of how everyone will be informed about the strategy, how it is expected to unfold and how they will benefit.
• Success Plan: A description of how a goal will be accomplished. It includes a definitive statement of the goal, the benefits that will accrue, the milestones (mini-goals) that will occur on the journey and the manner in which results will be measured.
• Strategy Action Plans: Statements of the actions that will be taken, week by week, in order to follow the plan and accomplish the goal.
• Periodic Success Report: A single piece of paper in which the champions can report their success in carrying out their Success Plans.

Milestones 3.0 is a strategic planning program that combines learning with real decision making for your organization. There are no theoretical cases. As the program unfolds, the leadership team builds an understanding of the organization, determines what business in will be in far into the future, develops a vision of what it will look like, creates short-term goals to move the organization towards the mission and vision, builds success plans designed to make the goals come about and to develop the organization to be even more successful in the future.

Performance VER 1.5: Corporate Mission Training